Billion Dollar Game

The Super Bowl weekend is almost here and America is getting ready for the biggest sporting event of the year. Like Allen St. John explains in his interesting book "The Billion Dollar Game", the economic impact of this game is far-reaching. The most obvious economic impact of this event is apparent on the television screens. The TV ratings for this game this year will be huge as always and the cost of the advertisement spots have only gone up. It's going to cost the companies 3 million dollars for a 30 second spot. Thats a lot of cash especially in this brutal economic climate. Still there are enough companies that are lining up to advertise on super sunday. Some usual suspects have dropped out but new ones like the restaurant chain Dennys have come on board. As always, you can expect a significant contingent watching this game just for the new and funny ads. Las Vegas is hoping to be the other big beneficiary on super sunday as millions of dollars will be wagered on this game. Vegas didn't quite appreciate the New York Giants' stunning upset of the New England Patriots last year as the sports books lost a lot of money.

As for the game itself, it should be a good one. The Pittsburgh Steelers and their top-ranked defense is playing the Arizona Cardinals and their fourth ranked offense. A classic defense versus offense match-up that I think is going to be a lot closer than people think. Very few experts are giving Arizona any chance as they expect the better team Pittsburgh from the superior conference AFC to win it all. But the neutral site, good weather and the corporate Super Bowl crowds blunts the Steelers defense a little bit and plays right into the hands of the Arizona offense. This game would be a lot tougher for the Cardinals if it was played in the cold Pittsburgh weather with it's rabid crowds waving the terrible towels and screaming at the top of the lungs. Though the tradition and the history of the Steelers will pull in way more fans than the relative anonymity of the Cardinals franchise, it'll still be a fairly docile crowd by NFL standards that a veteran quarterback like Kurt Warner should be able to handle.

Speaking of Kurt Warner, he has had a tremendous season and he deserves all the credit for steering this lowly Cardinals franchise to such great heights. He is a classy guy who is easy to root for and even at the ripe old age of 37, Warner is way better than the guy he was supposed to backup - Matt Leinart. One of the major discussion all week has been about whether or not Warner belongs in the hall of fame. As much as I like Warner, I still think he needs to win this game to cement his spot in the hall of fame. This is his 3-Rd Super Bowl with his second team and thats quite impressive to say the least. But still he has been quite inconsistent in his career and he needs this second championship to erase all doubts about his hall of fame credentials. He is going up against Big Ben Roethlisberger who is also working on his second ring and is very motivated to get it. Big Ben didn't play well in his previous Super Bowl and the Steelers won that one in spite of him and not necessarily because of him. One of the interesting stats of this Super Bowl is that it features opposing quarterbacks who were born more than 10 years apart. Thats unusual. They are both very good and they will both be ready to play on Sunday.

It's common for everybody to spend a lot of time talking about the quarterbacks in any football game, but the most important player in this Super Bowl is clearly Arizona's stud receiver Larry Fitzgerald. He is a true freak of nature with incredible size, jumping ability and a pair of great hands that seem to pull in all passes Warner throws in his vicinity. His ability to elevate over his defenders and catch the ball at it's highest point and bring it in safely is just amazing to watch. It should be fun to watch this guy play against a great defense like the Steelers. Pittsburgh strong safety Troy Polamalu is one of the best athletes on the other side and I can't wait to see Fitzgerald and Polamalu go up against each other in this game. If the Cardinals can keep the pressure off of Kurt Warner, he will find a way to get the ball to Fitzgerald and thats how Arizona has been winning throughout these playoffs. This is easier said than done against a tough defense like the Steelers, but if Warner is in rhythm, he is hard to stop and beautiful to watch. Steelers better get after him and disrupt his rhythm if they want to win this game.

For most fans watching the Super Bowl on TV, the game almost doesn't matter. Super Bowl is just a great event when they get to meet friends, drink some adult beverages and have a good time. A good game is just a bonus and I expect this Super Bowl to give us a great game. We have had enough time to slice and dice all angles of this match-up and now it's almost time for the real game. The constant hype for two weeks on TV channels like ESPN can sometimes be tiring even to the die-hard football fans, but thats the reality of this day and age with 24 hour sports TV and radio channels. Thankfully the two week wait is almost over and the kickoff is almost here. Tampa Bay and it's 70 degree weather should provide the perfect setting for this game. I am so ready for this Super Bowl.