I hate to be the guy quoting Mark Cuban. He is one of those guys who is smart because he is a billionaire and not exactly the other way around. He has mastered the art of making one sensible point out of every 4, but sounds thoughtful saying all 4 despite the obvious .250 batting average. He said about 2 years back that NFL is too greedy and is going to suffer some setbacks. He called it a hog and said it's ripe to get slaughtered. As a recent article on Yahoo sports pointed out, he might have gotten this one right. NFL is suffering through some horrible TV ratings and attendance this year due to a variety of reasons. This week's Thursday night football triggered this whole thought process in my mind as 2 horrible offenses were on display. I am glad Arizona earned a season-saving win and I am also 50% sure that with Carson Palmer, at least their offense would have looked less putrid. By the way, is there anything more nebulous than being 50% sure!
In any case, the game was played in front of a half empty Levi (I will come to that later) and the TV ratings cannot be good for a Blaine Williamson Gabbert versus Drew Emeric Stanton matchup - middle name references in honor of their criminally bad QB play. The two wizards combined for 286 yards. Thats like the equivalent of 50 yards in 1995 if you adjust for the passing game inflation in the NFL over the last 15 years. NFL shamelessly puts this on national TV and has been doing this for a few years now with the Thursday night football (TNF). Ironically, I felt like this was the first year the teams have finally learned to play semi-decent on Thursday nights, but a game like this is still a good reminder that TNF is a horrible idea. TNF epitomizes the greed that Cubes pontificated about. Aside from the scant disregard for player health and practice time for the teams, TNF also takes away one of the traditional strengths of the NFL - limited availability and appointment viewing.
With the upcoming Saturday schedule, we are going to have NFL on TV 4 nights a week soon and I can pick and choose when and what I want to watch. That usually affects the ratings in the long run, though the overall advertisement revenue might be good enough for the hogs on Park Avenue. People will start skipping Sundays now because their team has already played on Thursday or the best game of the week is on Saturday or whatever and the league will soon be dealing with a splintered and non-committal viewership thats not on the hook on Sundays. MNF has suffered a drop in ratings for 3 years in a row and nobody knows why. You can blame this year on the election cycle, presidential debates, Manning's retirement, and Brady's suspension, but I think the story goes deeper than that. The health problems this sport creates has driven a lot of viewers away already. I cringe at many hits during a game and I don't know how long I can keep watching like that. These are the same hits we were celebrating 10 years back due to our ignorance about what they were doing to an athlete's body. Ignorance was truly bliss in the NFL.
Rules have been changed to dilute the product, but it is still a brutally violent sport. It has a long way to go in this path of player safety and this sport won't even look the same in 10 years. It may or may not be interesting to us, but thats why the suits get paid the big bucks. They need to maintain an interesting product while injecting these athlete safety related changes periodically. But the real threat to the NFL is not that the game will look different on the field, but the players are going be very different too. Most parents are going to keep their kids out of it. This will drastically affect the pipeline delivering top athletes to the sport in addition to having a huge impact on it's popularity as most families won't have any personal connection to it. Football will become the next boxing where only the poor and the desperate kids take to it as a way out of their harsh lives. You could argue this is already a reality in sports in general and football in particular, but this will become more pronounced in the coming years for the NFL.
For a sport already facing these existential challenges, short-sighted and greedy maneuvers like TNF only make things worse. TNF helps nobody - not the players, ticket holders, or the TV audience. If TNF is the symbol of NFL's greed, their stadium deals and the ticket prices are the cherry on top. Levi stadium being half empty on a Thursday night is no surprise because going to watch that horrible Niner team is only going to cost you much more than what you have already paid for the tickets for very little enjoyment in return. You have to take time off work and fight through weekday traffic to get to the stadium by 5 PM Pacific to park, a simple act that will cost you routinely 50 bucks or more these days. A ticket for a mediocre seat that itself should cost no more than 50 bucks will cost you upwards of 100 bucks, or 200 bucks for a "premium" game like the season opener or when the Pats come to town. How can a horrible team play a "premium" game? And the watered down beer is 12 bucks. Basically, only the upper middle class and the rich can afford tickets in these modern day stadiums and they neither have the time nor the interest to sit there in the cold and cheer for a horrible team. Another side-effect of the TNF is, it's hard for the "road warriors" to make the trek for the game because it's in the middle of the week.
In our social network driven, self aggrandizing, A.D.D culture, most of these fans just want to see and be seen at big events. If it's not an "event," they want no part of it. So when the team is bad, everybody is trying to dump these tickets online and nobody who can afford it wants it. If it's a winning team with a superstar or two, then everybody wants in and the casual (but rich) fan is there. The team then rips you off even more every year and the prices keep going up with no signs of ever coming down. Sports are the only remaining monopoly operating in our supposedly democratic, marginally free-market society. There is nowhere to go but to your local team if you are a sports fan. They can do whatever they want and they often do. The personal seat licenses in football stadiums, with it's various disguised monikers, are the best example of a greedy monopoly making all the money it can with no conscience. NFL teams are charging 50,000 dollars for PSLs for the better seats in these new stadiums for a sport with 8 home dates! They force you to buy 2 more pre-season games that even the referees don't want to show up to. That is 25% of the regular season. So if you were to sell some of the tickets from the regular season to try and break even, it's virtually impossible between the pre-season overhead and other online transaction fees for those 5 or 6 games you can realistically sell. That is if the team is good. Good luck if they are bad!
NFL is the biggest hog on the farm and even the other fat pigs like the MLB, NHL, or the NBA are no match for their greed. Roger Goodell is spearheading a system now where the fans just can't win and if their team can't win either, fans get pissed off in a hurry. NFL is being dumb by leading us all down this dirt road to a point of no return and they will get slaughtered in due course. Either that or they are being super smart and are well aware they are sitting on a diminishing asset. Their response to the clear and present danger confronting their sport seems to be, let's make more money while we can and are milking us all to their heart's content before the oncoming slaughter.
In any case, the game was played in front of a half empty Levi (I will come to that later) and the TV ratings cannot be good for a Blaine Williamson Gabbert versus Drew Emeric Stanton matchup - middle name references in honor of their criminally bad QB play. The two wizards combined for 286 yards. Thats like the equivalent of 50 yards in 1995 if you adjust for the passing game inflation in the NFL over the last 15 years. NFL shamelessly puts this on national TV and has been doing this for a few years now with the Thursday night football (TNF). Ironically, I felt like this was the first year the teams have finally learned to play semi-decent on Thursday nights, but a game like this is still a good reminder that TNF is a horrible idea. TNF epitomizes the greed that Cubes pontificated about. Aside from the scant disregard for player health and practice time for the teams, TNF also takes away one of the traditional strengths of the NFL - limited availability and appointment viewing.
With the upcoming Saturday schedule, we are going to have NFL on TV 4 nights a week soon and I can pick and choose when and what I want to watch. That usually affects the ratings in the long run, though the overall advertisement revenue might be good enough for the hogs on Park Avenue. People will start skipping Sundays now because their team has already played on Thursday or the best game of the week is on Saturday or whatever and the league will soon be dealing with a splintered and non-committal viewership thats not on the hook on Sundays. MNF has suffered a drop in ratings for 3 years in a row and nobody knows why. You can blame this year on the election cycle, presidential debates, Manning's retirement, and Brady's suspension, but I think the story goes deeper than that. The health problems this sport creates has driven a lot of viewers away already. I cringe at many hits during a game and I don't know how long I can keep watching like that. These are the same hits we were celebrating 10 years back due to our ignorance about what they were doing to an athlete's body. Ignorance was truly bliss in the NFL.
Rules have been changed to dilute the product, but it is still a brutally violent sport. It has a long way to go in this path of player safety and this sport won't even look the same in 10 years. It may or may not be interesting to us, but thats why the suits get paid the big bucks. They need to maintain an interesting product while injecting these athlete safety related changes periodically. But the real threat to the NFL is not that the game will look different on the field, but the players are going be very different too. Most parents are going to keep their kids out of it. This will drastically affect the pipeline delivering top athletes to the sport in addition to having a huge impact on it's popularity as most families won't have any personal connection to it. Football will become the next boxing where only the poor and the desperate kids take to it as a way out of their harsh lives. You could argue this is already a reality in sports in general and football in particular, but this will become more pronounced in the coming years for the NFL.
For a sport already facing these existential challenges, short-sighted and greedy maneuvers like TNF only make things worse. TNF helps nobody - not the players, ticket holders, or the TV audience. If TNF is the symbol of NFL's greed, their stadium deals and the ticket prices are the cherry on top. Levi stadium being half empty on a Thursday night is no surprise because going to watch that horrible Niner team is only going to cost you much more than what you have already paid for the tickets for very little enjoyment in return. You have to take time off work and fight through weekday traffic to get to the stadium by 5 PM Pacific to park, a simple act that will cost you routinely 50 bucks or more these days. A ticket for a mediocre seat that itself should cost no more than 50 bucks will cost you upwards of 100 bucks, or 200 bucks for a "premium" game like the season opener or when the Pats come to town. How can a horrible team play a "premium" game? And the watered down beer is 12 bucks. Basically, only the upper middle class and the rich can afford tickets in these modern day stadiums and they neither have the time nor the interest to sit there in the cold and cheer for a horrible team. Another side-effect of the TNF is, it's hard for the "road warriors" to make the trek for the game because it's in the middle of the week.
In our social network driven, self aggrandizing, A.D.D culture, most of these fans just want to see and be seen at big events. If it's not an "event," they want no part of it. So when the team is bad, everybody is trying to dump these tickets online and nobody who can afford it wants it. If it's a winning team with a superstar or two, then everybody wants in and the casual (but rich) fan is there. The team then rips you off even more every year and the prices keep going up with no signs of ever coming down. Sports are the only remaining monopoly operating in our supposedly democratic, marginally free-market society. There is nowhere to go but to your local team if you are a sports fan. They can do whatever they want and they often do. The personal seat licenses in football stadiums, with it's various disguised monikers, are the best example of a greedy monopoly making all the money it can with no conscience. NFL teams are charging 50,000 dollars for PSLs for the better seats in these new stadiums for a sport with 8 home dates! They force you to buy 2 more pre-season games that even the referees don't want to show up to. That is 25% of the regular season. So if you were to sell some of the tickets from the regular season to try and break even, it's virtually impossible between the pre-season overhead and other online transaction fees for those 5 or 6 games you can realistically sell. That is if the team is good. Good luck if they are bad!
NFL is the biggest hog on the farm and even the other fat pigs like the MLB, NHL, or the NBA are no match for their greed. Roger Goodell is spearheading a system now where the fans just can't win and if their team can't win either, fans get pissed off in a hurry. NFL is being dumb by leading us all down this dirt road to a point of no return and they will get slaughtered in due course. Either that or they are being super smart and are well aware they are sitting on a diminishing asset. Their response to the clear and present danger confronting their sport seems to be, let's make more money while we can and are milking us all to their heart's content before the oncoming slaughter.
5 comments:
Great analysis on the state of pro football in America!
As you mentioned, the beating that players take on the field and the potential long-term health problems that that can create has led to several early retirements this past year (Calvin Johnson, Patrick Willis, Chris Borland, Jerod Mayo, B. J. Raji, D’Brickashaw Ferguson, Marshawn Lynch, Jake Locker, A. J. Tarpley, Husain Abdullah, etc.). The fear that these players have could be contagious and spread to parents of would-be future NFL players who might now have second thoughts about sending their kids to football practice. Like you said, this could hurt the pipeline of talent that the NFL needs not just to maintain its quality, popularity and revenue but also its very survival.
I don't think the decline will be as precipitous as boxing simply due to the fact that fans love teams and that team loyalty is often deeply rooted (spanning generations) and thus harder to relinquish than fandom of individual players (as was the case in boxing). But in all likelihood the NFL's domination of TV ratings and the record profits that came with that have probably peaked and might not be as high 10 years from now.
In addition to the many ills you mentioned, some of the other factors that may drive fans away are: domestic violence (Ray Rice, Greg Hardy, Ray McDonald), child abuse (Adrian Peterson), racism (Riley Cooper, Dan Snyder), sexism (Tampa Bay Buccaneers Women's Movement, Chalk Talk at Texas A&M), bullying (Richie Incognito), PED use (players get suspended every once in a while but something like BALCO might be going on), mistreatment of employees (cheerleaders get paid next to nothing, Super Bowl halftime performers don't get paid at all), scandals like Deflate-gate, Spy-gate, Bounty-gate, the vitriol faced by Colin Kaepernick and other players who use the NFL stage to draw attention to social issues, the list just keeps growing. While no single issue is big enough to take down the NFL, I think a combination of them might start bringing down the massive numbers (viewers, dollars, etc.) that the NFL currently enjoys without equal.
Great list! All of this absolutely is making dents in the popularity of the NFL. I agree with the team loyalty angle. That will keep the league relevant longer than it should.
I didn't know they didn't pay the half-time show performers. I find that funny :-)
It surprised me too when I first heard it. Not only do they not get paid but last year, the NFL actually asked Katy Perry to pay them for the "privilege" of playing at the Super Bowl. While I do get the NFL's point of view in that the amount of publicity and free advertising the performer gets is massive (and probably worth a lot of money) there's just something icky about not paying performers for doing their job.
http://www.rollingstone.com/music/news/nfl-super-bowl-rihanna-coldplay-katy-perry-20140819
Hmm.. looks like Kaepernick is getting the start against Buffalo this week. Let's see if he can put aside all the drama and make a statement *on* the field.
Thanks for the link! Thats amazing. Just pay the artist! NFL is a beauty :-)
I guess we can add Arian Foster to the list (of early retirees). After 8 seasons in the NFL he's calling it quits at the age of 30.
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